Equipped with geographical and culinary facts, downloadable travel itineraries, compelling imagery and world renowned recipes, the Tour of Taste presented consumers with an enriching insider's view of emerging worldwide travel destinations with growing influences on cuisine, cooking and dining.

Our responses indicate a huge success and the client is thrilled, identifying us as on the cutting edge of CitiGroup's efforts to embrace the web and identify new ways to communicate. The minisite had over a 36% click-through rate to the Citi site and through an online brand awareness study we were able to measure a 10.7% lift in unaided brand awareness.