Cannes Lions

Fresh

HAVAS , London / COORS BREWING COMPANY / 2020

Film
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Overview

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Credits

OVERVIEW

Execution

Everyone knows Coors Light as an iconic American brand, born and brewed in the Rockies. But in the age of Trump, UK audiences are increasingly resistant to American brands - so we had to find a way to make the brand feel relevant for British drinkers. Our solution? A soundtrack that blends beats and bass in a uniquely UK way: ‘Fresh’ in title, and fresh in sound.

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