Cannes Lions
HAVAS , London / COORS BREWING COMPANY / 2020
Overview
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Credits
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Everyone knows Coors Light as an iconic American brand, born and brewed in the Rockies. But in the age of Trump, UK audiences are increasingly resistant to American brands - so we had to find a way to make the brand feel relevant for British drinkers. Our solution? A soundtrack that blends beats and bass in a uniquely UK way: ‘Fresh’ in title, and fresh in sound.
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