Cannes Lions

FRIEND

NUDEJEH, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2015

Film
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Description

This story is about various groups of teenagers and young adults asking their friends out for a few drinks. However, we've put a twist to their conversation. They skipped the fun part of drinking, and instead, they asked their friends to join them and live up with the consequences of binge drinking - as if it was totally normal and socially acceptable to get raped, beaten up or ending in a fatal car crash. The payoff being an unexpected way to convince our audience to stop binge drinking.

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12 items

Shortlisted Cannes Lions
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VMLY&R THAILAND, Bangkok

Save My Voice

2023, THAI HEALTH PROMOTION FOUNDATION

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