Cannes Lions
NUDEJEH, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2015
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This story is about various groups of teenagers and young adults asking their friends out for a few drinks. However, we've put a twist to their conversation. They skipped the fun part of drinking, and instead, they asked their friends to join them and live up with the consequences of binge drinking - as if it was totally normal and socially acceptable to get raped, beaten up or ending in a fatal car crash. The payoff being an unexpected way to convince our audience to stop binge drinking.
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