New York Fries is an upcoming fast food chain situated in shopping mall food courts. And they are well known for serving Canada's national dish, Poutine. A hearty meal of potato fries, cheese curds and gravy. So naturally when they briefed us on their new larger sized Poutine we imagined the kind of day you'd have to have to need that amount of sustenance. We focused on truly long and really gruelling big days in our radio spots which ran on national radio across Canada.