Lifeguards Migration is a campaign that under the concept: “Summer is getting closer” proposes a countdown towards the most expected time of the year.The campaign consists of nine commercials broadcasted on TV and the Internet where a group of lifeguards who can fly imitate the migration of swallows, from San Francisco USA to Buenos Aires. The pieces use humour and show the lifeguards in different situations during this journey. Besides the commercials, we created a piece which was sent via e-mail to Frigor’s database, and which was also sent by the receptors to their contacts, which in turn amplified our proposal.