Cannes Lions

FRIGOR CONGOL EXTREME GOLD ICE CREAM

JWT ARGENTINA, Buenos Aires / NESTLE / 2006

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Description

This idea is to build over Conogol Extreme Gold as an object of desire that is really different and trendy, it becomes unique, escaping from what is considered traditional (in/out) and getting to an upper level. Conogol Extreme Gold takes possession of a new tendency.

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