Cannes Lions
FRISK LEMON MINT
HAKUHODO PRODUCT'S, Tokyo / KRACIE FOODS / 2012
Overview
Entries
Credits
Overview
Execution
Establishing our own music label!The label concept was to energise people who felt beaten down all summer.
Outcome
In just one month, Frisk Lemon Mint successfully engaged its users!PR worth 20x marketing costs.Average time spent 10m 39s on our website.February 2012 Amazon Frisk rankings No. 1* Among 24-tablet Frisk products.
Similar Campaigns
12 items
