In Colombia hundreds of children from low-income households suffer from cardiac related problems. Some of them have to spend Christmas day in a hospital. Without any phone calls or gifts.

Through printed ads in the newspaper, we told our users that for every classified ad posted in EL TIEMPO Clasificados, their placed product would turn into a toy destined for the kids in La Fundación Cardioinfantil on Christmas night.

Also we used the medias call center to talk to the costumers and turn their classifieds to gifts.

The phone calls to our call center increased in 18% during the month of December exposing the brand to a bigger audience.

We delivered more than 600 presents to kids with cardiac related problems in La Fundación Cardio Infantil.

We got 93.363 likes in Facebook.

We had 6,520 Twitter mentions.