Cannes Lions

FROM INDIA WITH LOVE

DENTSU INDIA GROUP, Gurgaon / DENTSU / 2015

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In a hot dusty far away village tucked between Rajasthan and Gujrat ...is a tribe called the Rabaris. They live in a patch of land where nothing grows and nothing bears fruit....we see a whole bunch of pregnant women return to their homes after getting water .....the camera follows a day in the life of one such single mother as she takes care of her daughter and her ageing mother...their house interiors have one strange phenomenon though...there is a whole lot of Japanese treats,Japanese dolls,Japanese parasols, Japanese lotions........where did all this come from????