Dolby has established itself as a leading audio technology brand for cinemas, but

wanted to take things a step further and build a name for itself as a household brand by making audiences aware that the Dolby surround sound technology can now be experienced in the convenience of their homes, through their DTH/Cable service provider.

The brief was straightforward - to create an engaging film that would educate Indian viewers about the surround sound technology and make them encourage them to bring home the Dolby experience.

The film begins with Mr. Chaubey addressing the camera about his and his son’s fondness for watching TV but he feels that something’s missing. One day, Mr. Chaubey discovers that his son has a 'hidden talent' of mimicking sound effects to the visuals playing on TV. He decides to hone Mono's talent and in order to enhance his television viewing experience.

The film progresses to a montage of Mono engaging in various vocal exercises under his father's able supervision. After testing Mono out, an extremely satisfied Chaubey enjoys Mono’s talent. He claims to have discovered the most unique way to experience TV sound, only to be interrupted by a crew member’s question about if he knew about Dolby Surround Sound. This leaves Mr. Chaubey absolutely dumbstruck and cuts to a slate asking - "Got Dolby at home?". The film later cuts back to the entire family enjoying the Dolby experience.

The film follows a mockumentary format with intercuts between an interview sequence and a series of situations that highlight the extent that the protogonist goes through in order to achieve the cinema like experience in his home, in the absence of Dolby technology. In order to tell the story effectively, characterisation and consequently casting was critical. We undertook an extensive process to cast the right characters who would bring out the quirk in terms of tone, while still depicting characters that the audience would relate with.

The time taken from script to final edit was roughly 6 weeks.

While the website page was the knowledge-center for this campaign, we disseminated all that information piece-by-piece across social media (Facebook, Twitter, YouTube) besides Web Banners and E-mailers.