The main idea was that as more tweets you sent more possibilities to be in the official line up. We created a facebook app in which they could visualize which was their position in regards to the line up in real time. After five days the people that cheered the most had their names printed on the back of the shirt of one of the eleven players inaugural game. At the end of the game the winners came into the field and received from the players himself their official Alianza Nike tshirts with their names

The response from the fans was out of this world. There were more than 100,000 tweets in the five days of activity, and we were trending topic during those five days. Generating interest for thousands of fans to enter and participate.