Schweppes launched a new content series called 'Zero to bar hero' where professionals would cast and train the next great bartender. The campaign had several phases, but this submission only covers the first; the recruitment campaign for an inexperienced bartender. During the Amsterdam Cocktail Week recruitment posters were placed all over the city looking for the ideal candidate: somebody with ambitions to become a professional cocktail shaker, but lacked the skills. The posters needed to stand out amongst the plethora of outdoor communications that was already in bars, yet speak specifically to the unskilled and uninformed wannabe bartenders.