Eurobest

Front Assist

DDB PARIS, Paris / VOLKSWAGEN / 2018

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

Background

Volkswagen is the first car brand to offer Front Assist as standard equipment in France. Now, all VW break automatically in case of emergency.

But the thing is … the main issue for being, in some ways, way ahead of our time, is the competition. We to show with self-derision that we would like, for once, that the competitors copy our technology.

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