Eurobest

Front Assist

DDB PARIS, Paris / VOLKSWAGEN / 2018

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Credits

Overview

Background

Volkswagen is the first car brand to offer Front Assist as standard equipment in France. Now, all VW break automatically in case of emergency.

But the thing is … the main issue for being, in some ways, way ahead of our time, is the competition. We to show with self-derision that we would like, for once, that the competitors copy our technology.

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