The Brief:Create a shopping site that introduces the MargaritavilleCargo brand and products to a national audience.The Solution:The site uses island imagery, laid-back copy, and light-hearted animation to immerse visitors in the Margaritaville brand. It's all about making the user experience fun, relaxing, and entertaining, remaining true to the brand made famous by Jimmy Buffet, and, of course, selling products. Interactive product demos, party planning tools, and recipes offer a rich user experience and numerous reasons to return to the site. New product introductions are already planned for later this year.