A pre-launch campaign to introduce our new products, working on innovation and quality. FINDUS used several tools: Direct Marketing 1, a teaser invitation; Direct Marketing 2, a teaser invitation; P.R. 1, personalised trips to Sweden, where FINDUS is the leader brand in frozen food, visiting the manufacture plant, shops, hypermarkets and with a coat as a present; P.R 2, personalised events in Madrid and Barcelona where a famous chef -Sergi Arola - will cook FINDUS products. At the end of the event, they were given a gift -little fridge - for their office; online, a Flash individual presentation about FINDUS.

The action was succeed with results of the 100% of participation to the different events. Selling results will not be known to the end of 2004.