In a world of screens, we created one game to rule them all! A game easily accessible inside the McDonalds app so wherever you were, you could play for a free smoothie. Setting our playground, we enabled a connection to every screen.

Outdoors, we matched the GPS coordinates of our posters for a connection to the app.

For TV and Youtube, we created a unique way of making people believe they played against the commercial. A technical breakthrough? No, but a down-to-the-second spot list and advanced planning created a seamless experience through the McDonald’s app. A first ever in Sweden.

A perfect match!

Our young consumers had a lot of fun and all opponents got challenged with an average play time of 3.44 min. An amazing 93,063 games were played, engaging nearly 10% of our audience. 20% converted into redeemed smoothies.

A stunning 28% of the exposed audience said they bought a smoothie, to compare with 6% of those non-exposed.

We saw significant changes in the perception of freshness. 56% who had seen the campaign stated that McDonald’s is a restaurant with fresh alternatives, to compare, 38% of the non-exposed, had the same opinion.

Game. Set. Fruit Match!