Cannes Lions

FRUTO JUICE

TARGETS/LEO BURNETT, Jeddah / ARROW FOOD CO. / 2003

Film

Overview

Entries

Credits

Overview

Description

The commercial opens on a war scene. Our hero soldier, is running between the gun shots. Suddenly, he hears the sound of a bomb falling on him, BUT instead it's a Fruto Truck that falls down, leaving our hero with an astonished facial expression.

Similar Campaigns

6 items

Purpose

750MPH, London

Purpose

2020, COCA-COLA

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