“Fry Force” continues Taco Bell’s Nacho Fry campaign legacy of spoofing trailers. Each Nacho Fries theme has been inspired by fan tweets. In our “Fry Force” trailer, fans’ tweets about the unifying nature of Nacho Fries was brought to life through Fry Force - an elite group of mecha pilots who must fight together to keep fries-obsessed monsters at bay.

To stay authentic to the genre, we worked with a director team who specialized in anime. They assembled a team of animators, artists, and designers by partnering with an anime studio based in Tokyo, Japan. We also used noteworthy voice-over talent from the anime film community.

The spot features Vtuber Gawr Gura, the world’s most popular VTuber. Her appearance makes Taco Bell the first brand to cameo a VTuber in a commercial.

This was the first time Taco Bell’s Nacho Fries campaign featured animation, and the entire film was hand-drawn.