Cannes Lions
TBWA\RAAD, Dubai / SOS CHILDREN'S VILLAGES / 2016
Overview
Entries
Credits
Description
3 illustrations based of the shape and form of the F, that showed a beautiful story of motherly care and affection.
Execution
The motherly care moments merged perfectly into the shape of the "F" from Facebook.
Delivering our message and inviting people to join our fan page without having to specifically say facebook and most importantly without directly asking for donation.
Outcome
Facebook fan page increased by 14% in one month. People that can now be appraoched directly by SOS.
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