Cannes Lions

F's

TBWA\RAAD, Dubai / SOS CHILDREN'S VILLAGES / 2016

Presentation Image
Digital Proof JPG
Supporting Images
Supporting Images
Supporting Images
Digital Proof JPG
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Description

3 illustrations based of the shape and form of the F, that showed a beautiful story of motherly care and affection.

Execution

The motherly care moments merged perfectly into the shape of the "F" from Facebook.

Delivering our message and inviting people to join our fan page without having to specifically say facebook and most importantly without directly asking for donation.

Outcome

Facebook fan page increased by 14% in one month. People that can now be appraoched directly by SOS.

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