The idea is: Fuck Normality! To deconstruct the concept of normality and place value on the authenticity of being "abnormal." Something that the chefs do continuously in avant-garde cooking. And something we demonstrate with the personality of a twin who wanted to differentiate herself from her own sister.

Film 1:40

Created and produced in Madrid with a limited budget.

Online communication.

The campaign succeeded in that chefs like Ferrán Adrià, Mario Sandoval, Angel León and other international chefs made it their own and shared it with the world. This was the reason why the campaign reached and had such an impact on the world of gastronomy. That’s why the campaign was publicised and commented about on related and specialized haute cuisine websites and blogs.