The campaign concept is simple and powerful: Pay “Tribute to Cold” because it is thanks to it that we at Cepsa strive each year to be better.

This concept was converted into a impressive and memorable piece: a huge block of real ice was sent, containing the communication pieces frozen inside.

Once the “Cepsa heat” had melted the ice, it revealed a pamphlet, inside waterproof protection, that presented the different products and services of Cepsa Heating and the incentives programme; and a transparent metacrylate informing them about the possibility of winning a trip to the Ice Hotel in Sweden.

96.7% of the Administrators who were contacted contracted Cepsa Heating Oil for their neighbours’ associations - 124% of the target and a 206% return on investment.In this last quarter period, the increase in consumption among the associations managed by the administrators rose by 9.59% compared with the previous year. It should be observed that the temperatures registered in that same period, compared with those of the previous year were +2ºC in September, almost the same in October and +3ºC in December.