Spikes Asia
Fuel Station
GIGIL, Taguig / NETFLIX / 2023
Awards:
1 Shortlisted Spikes Asia
Overview
Entries
Credits
Overview
Background
In 2022, Netflix was releasing 'Seoul Vibe.' Its tagline: Drive Back to 1988.
Objective: Promote the film.
Execution
Introducing the Seoul Vibe Gas Station. Where one can fuel up, but also take snaps they can share on Instagram: the whole station was redone to include areas with K-pop memorabilia from the film.
Outcome
The Seoul Vibe 'Fuel Station' achieved:
*1,090,000,000 Reach
*214,000 Engagements
*USD 1,200,000 in Earned PR values
Becoming the talk of the country and the envy of others, 'Seoul Vibe' became the No. 1 film on Netflix. It cruised in the Top 10 for almost 2 weeks.
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