Eurobest
GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2016
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The noise of production machines and welding units are sounding through an assembly plant. Hip-hop newcomer Alfred Banks and his crew are sitting on a loose body part. As the Polo beats is put together one by one, the instruments of the crew and the lyrics of Banks mix with the sound of the production devices and lead to an exciting visual and acoustic fusion of music and car engineering craft. Resulting in the Polo beats – fuelled by sound.
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