FuelThis is a webapp that allows automated donations for NGO’s most loyal supporters: their fans. It allowed Mutt Territory to create an automated donations tab within their fanpage, powered by the Paypal online payment system, allowing micro-donations: amounts as small as $0.5 up to as large as $9, tiny for one person but huge when grouped together.

Transactions are done automatically on weekly basis, in such a way that the process is seamless for both parts.

FuelThis uses 10% of the donation amount to promote the active campaigns through Facebook ads and remarketing, achieving sustainable help for the organization.

Mutt Territory now receives weekly donations and recurrent donors has increased from tens to hundreds, achieving by May 2015 more than $456 weekly. The automated process has caused the drop-out percentage to decrease to less than 0.05% and total amount of monthly donors to increase 5% per month on average. Currently, the brand receives donations and media exposure through self-funded ads.

The platform is so easy to use that other NGO’s have requested to join, turning it into a standalone solution to automate donations for any organization that needs it, through a smooth process for fundraisers and donors.