Xerox recently renewed their Corporate Image. The brand manifesto needed to be restated.

Fuji Xerox's service is to support corporations/people in every way to enhance customers' business performance. The brief was to develop a campaign to reassure the brand positioning.Core target: Business men /womenStrategy: Simplifying the diverse business service of the brand by focusing on partnership with the customer.The idea was inspired by a popular 1970's arcade game to capture targets attention.