Cannes Lions

FULL LINE

TEAM DETROIT, Dearborn / FORD / 2012

Film
Film
Film

Overview

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Overview

Description

The Drive one campaign is a celebration of Ford owners. We found people that recently purchased new Ford vehicles and made them the unsuspecting stars in a press conference set up just for them. Owners settled right in as they gushed with details about what made them love their new Ford vehicles.

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