Over the past few years, the race for new features has been escalating in the car industry. To the point that some of the features promoted by carmakers are completely useless.

For this launch, Dacia, the market troublemaker, talks to those who want a car for what it is, not because it takes photos or makes coffee...

We developed a campaign with 3 films that play with these anti-superfluous idea.

While we could have included a shower option, a lawnmower or a UV cabin in the new Dacia Sandero... We preferred to add a rearview camera, the Medianav, or the 12V rear plug… Because, well, that’s actually useful while you're in your car.

New Dacia Sandero

FULL OPTIONS, NOT FOOL OPTIONS.