Cannes Lions

FUND-RAISING NON GOVERNMENT ORGANISATION

PUBLICIS COMMUNICATIONS, Gurgaon / KHUSHII / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

On 26th December 2009, at the historic location of India Gate, it looked like all of Delhi was there to let go of its guilt with each balloon. The city of Delhi paid a whopping Rs. 1.2 million for its guilt. The funds raised from the campaign released joy that was worth every guilt it eased. 20 non government organisations benefitted from the campaign. Every one went home guilt free and happy.

Of course there were many who were guilty of not taking this opportunity. Khushii plans to give them another chance this year.

Similar Campaigns

9 items

Unmute the Violence

VMLY&R BRAZIL, Sao paulo

Unmute the Violence

2019, CEPIA - CIDADANIA ESTUDO PESQUISA INFORMACAO ACAO

(opens in a new tab)