Cannes Lions

FUNDRAISING

FOUNDATION FOR FIGHTING CORRUPTION, Moscow / FOUNDATION FOR FIGHTING CORRUPTION / 2012

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Overview

Description

RosPil and RosYama are the projects of the Foundation for Fighting Corruption which are meant to give Russian people collaborative tools to help protect their civil rights and fight corruption. RosPil is focused on THE disclosure and prevention of cases of governmental corruption and abuse, mainly in state procurement. Rosyama intends to improve the road situation in Russia by finding and reporting the pavement defects. As RosPil, Rosyama is also an anti-corruption project, since most pavement imperfections are caused by corrupt procedures during road construction and repair.During the first 2 stages, the Foundation has used blogs and social networks to raise awareness about the issues and find followers. Alexey Navalny, a lawyer and a civil activist, used his knowledge and experience to make the project work. This was a massive campaign which developed very quickly and found people's support throughout the country. Now is the right time to make another step and further expand the awareness.Issuing a co-branded card with the LIFE Financial Group will have a powerful PR impact because this is the first case of official crowd-funding for the opposition in Russia. It will allow more people to see how serious the Foundation's intentions and actions are. For the Foundation, the project will become another stable source of funding and will help promote their activities all around Russia.

Execution

Project stages:1) Creation of the concept and publishing it in Alexey Navalny's blog which resulted in massive media coverage;2) Announcement of public fundraising;3) Hiring employees (mostly lawyers);4) Further reports and follow-ups in Alexey Navalny's blog.5) Now is a good time to make another step forward and find a serious partner — here we start the bank card campaign.

Outcome

$300,000 was raised for the RosPil project within the first months.

Over 20,000 people have made donations.

$1,3 billion was the value of government tenders which were cancelled or modified through the efforts of RosPil.The project has a total of over 411,000 subscribers and followers on various social networks.Alexey Navalny is #1 Russian blogger on Livejournal according to Yandex national rating.RosPil was acknowledged by the Deutsche Welle Blog Awards as the most socially useful resource.Alexey Navalny has been acknowledged in the following international ratings:- #24 in the Foreign Policy's 100 Global Thinkers Rating- #1 in the List of 25 Russians who move the country, by the Financial Times- In The Times' list of 100 People to Watch in 2012, Alexey Navalny is the onlyRussian- In 100 Poll the Time 2012 by TIME, Alexey Navalny gets a higher rating thanVladimir Putin.

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