Cannes Lions

FUNDRAISING

WUNDERMAN, Milan / MULTIPLE SCLEROSIS SOCIETY / 2005

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Overview

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OVERVIEW

Description

Multiple Sclerosis sufferers progressively lose control of their movements. They find even the simplest act difficult. Such as opening a Christmas present. The ribbon used for trimming gifts becomes as heavy as a chain closed with a lock. How can they be happy at Christmas?An additional call-to-action was the "SM Informa" (MS Informs you) magazine, free for to all donors.

Outcome

The print campaign was planned free of charge for several newspapers in December, with an exposure worth an estimated 100,000 Euros.

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