Cannes Lions
WWAV RAPP COLLINS, London / CANCER RESEARCH / 2003
Overview
Entries
Credits
Description
To create the 'need' by showing the poignant moments in people's lives where they would really miss a loved one who has passed away. We have chosen situations that everyone will be able to relate to. This means people will either recall a situation where they have missed someone who was close to them or imagine how they would feel if it was them.
Outcome
As the campaign only aired recently, it is too early to include results.
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