We created blogsfam for Oxfam in the Netherlands to help them with their online fund-raising. The basic concept is simple. Bloggers choose a project, something small and achievable, from a microsite and download a widget to put on their blog showing their support.

Visitors to the blog can click on the blog widget and donate to the project. They can also choose their own project to support and download a widget to put on their own blog.

As visitors donate to projects, the "fund thermometer" on the widget goes up in real time, showing visitors how blogsfam is solving problems as they watch.Login: cannes2008Password: blogsfam