Cannes Lions

FUNDRAISING INITIATIVE

GITAM BBDO, Tel Aviv / ELEM - YOUTH IN DISTRESS / 2010

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Overview

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Credits

OVERVIEW

Outcome

The result? More than 10,000 people were directly exposed to the activity. Moreover, the activity received coverage in dozens of media channels enhancing the exposure to hundreds of thousands of people, who reached in to their pockets and donated for this greater cause.

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