Cannes Lions
SERVICEPLAN, Munchen / DAS HUNGER PROJEKT / 2010
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Since the campaign has not yet finished (started in January 2010), the response rate is still unconfirmed. However, there were hundreds of fans after just 24 hours on our Facebook page – and this number is growing daily. In the first 10 weeks after the launch of the campaign, 1356 T-shirts had been ordered across Europe via the online store.
Via social networking sites such as Facebook and Twitter we brought the idea to the general public. We also called on people to get involved and a number of users sent us their designs. The site therefore continues to grow even today.
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