On December 30 at 19:58 pm the ’In Memoriam Minute’ was simultaneously broadcasted on all major national and regional broadcasters. The names in the decorum of the tv broadcast are from the lost-ones who were added on the website. Two weeks before the broadcast we invited the Dutch to light a candle online and upload their memories. To drive website traffic we made small tv and radio announcements with relatives of the deceased. All memories and voices are real. No actors were used.

Over 3 million people watched the In Memoriam Minute, out of which 2.2 million people actively participated. On the website over 5,300 people burned a candle and uploaded their most precious memories. The initiative scored an average appreciation of 8,2 and more than 86% of the Dutch want to see it again next year.