Cannes Lions

FUNERAL SERVICES. FUTURE PLANS

GANEM, Mexico City / JOHNSON & JOHNSON / 2012

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Overview

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Credits

Overview

Execution

We created a website developed by a funeral home that asked people to worry about life, not death."Lo que quiero hacer antes de morir" in English means "what I wish to do before I die." And just like the name says, in this site people could post their wishes of things they wanted to do before they died.

People could also share their dreams via Facebook or Twitter and be helped by a friend or a stranger to fulfil those dreams.

Outcome

23% increase in future plans, compared to previous yearOver 140,000 site visitsOver 10,200 wishes postedOver 12,700 Facebook FansOver 21,000 YouTube Channel Views

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