Unilever's Wall's Ice Cream launched a new global brand idea "Goodbye Serious" in 2013 to give the much-loved global brand a more relevant role in today's relentless world. Everyone has little moments in their day when they need to say 'goodbye to serious' and Wall's is aiming to own these moments with their range of joyful ice creams.

Our objective was to say 'goodbye' to serious, within the context of urban life.

We created the concept of ´funterruption´ to show that it doesn’t take much to interrupt that seriousness. As a proof of concept, we designed ‘ordinary’ benches that turned into seesaws when a second person sat down, and installed them on the busiest streets of Bogotá, Colombia.

20 benches were designed, manufactured and installed on particularly busy streets in Colombia's 4 biggest cities. The response was immediate, as the vivid colors drew the attention of people on their morning commute. Those who ventured to sit were joyously surprised with the ‘funterruption’ and soon there were people either waiting to play with the bench, or just watching others have fun. By creating an engaging experience and rewarding those who played with the bench with its signature ice cream, Wall’s became the joy that lets people say goodbye to seriousness.