Although we couldn’t dive headfirst into the digital realm, we put a spin on past advertising efforts by trading banner ads for AdPages on relevant sites, updating Mio’s look. We digitized the Catalog and through a unique iPhone app, made it available in an attractive, innovative, but easy to navigate 3D format. It allowed the consumer to actually try on Mio furniture. They could test-furnish their homes by seeing exactly what the furniture would look like among other furniture pieces, wall decorations and within the space.To match the personalized app, we improved the printed catalog distribution and created an updated, more stylized and personal look and feel with customized offers. We kept the Catalog familiar, but with enough change to draw attention and build excitement about what waited inside. With increased engagement and an improved personal experience, we expanded Mio’s potential for loyalty.

The company ended their fiscal year at an all-time high. The app was so successful that it earned a place in the top 10 of the Best iPhone Apps. By personalizing and digitizing Mio’s marketing, we were able to reinvigorate longtime customers and attract new ones. When the latest catalog was released, 100 percent of the users updated the app, half within the first week.Other companies recognized the benefit of this cost-effective approach and are following in Mio’s footsteps. Additionally, we maintain a working relationship with Mio and have shown what is possible when working on a micro budget.