Cannes Lions

FURNITURE ASSEMBLY SERVICE

GRABARZ & PARTNER, Hamburg / IKEA / 2010

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Overview

Entries

Credits

Overview

Outcome

The Assembly Training worked out as a part of an integrated direct campaign. A review of bookings showed that 2.173 Assembly Service orders were placed directly after the campaign. That’s three times as much as in an average month of the quarter before and represents a growth of 300%.

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