Our customer base likes to be entertained: whether it’s in the form of TV, film or music, entertainment is becoming a bigger and bigger priority in the lives of our target groups. That’s why our campaign focused exclusively on entertainment furniture and used genres that our target groups could already relate to. Resulting in spots that matched even our listener’s high standards for media.

Germans have a peculiar taste in genres: we like our entertainment big and brash, even if (or because?) it can be a little bit cheesy sometimes. That’s why our campaign works with scenarios from three genres that Germans are especially fond of: old-school action movies, campy soap operas, and our most cherished national heritage: “Schlager”, a type of schmaltzy German pop.