Cannes Lions

FURNITURE STORE

TOUCH ME RED CELL, Lisbon / IKEA / 2005

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Overview

Entries

Credits

Overview

Execution

Our idea was to create three different wallpaper "curtains" for the desktop that people could easily install (like they do in Ikea) and send to friends. In this viral campaign the message (I'm gone/ I'm already out/ I'm working at home / Any problem please leave your name and phone number) and the media (office computer) worked together for the same purpose: explain the concept, show the product and generate traffic to the opening day.

Outcome

With a small budget we maximised the client's investment: 77,603 people saw it. The high percentage of success is the result of the innovative media chosen.

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