A traffic building campaign: Since you'll be spending more time at home… Don't forget to come and sleep at the Ikea door.For the opening event, we invited people to come and sleep at the Ikea door. The first 100 to arrive would get €100 off Ikea products.

100 people slept at the Ikea door the night of the opening (800 people waited in the line). All three Portuguese TV stations were there to cover the event. References to this event appeared in every Portuguese newspaper.