Cannes Lions

FURTEC® BY THE MAKERS OF ZYRTEC®

JWT NEW YORK, New York / JOHNSON & JOHNSON / 2013

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ZYRTEC®, the allergy category leader, is famous for helping people get outside and love the air. But there are still some allergy sufferers who could use our help. So we're launching FURTEC, a revolutionary technology for people who aren't yet taking ZYRTEC.

FURTEC™ is the world's first Facebook app that lets you take your pet on a virtual,allergen-free walk. Upload a picture of your dog or cat and find out what they have to say. You can even walk a bunny, hamster or gold fish without leaving the air conditioned, HEPA filtered comfort of your own home.

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