This microsite allows BFGoodrich to showcase its tyres in a whole new way. The presentation doesn't just say the tyres are fast - it serves up video of the Vishnu Evo V11 crushing the competition at the 2004 One Lap of America Challenge on a set of gForce TAs. And it doesn't just explain the technology behind the tyres - it shows the gForce TA breaking the 1g barrier in three critical tests. The microsite helped boost traffic to the BFGoodrich site gForce tyre pages, driving page views as well as PDF brochure downloads, which are crucial to the sales cycle.