A handsome celebrity stands alone on a rooftop, staring at the sunset and contemplating his existence. It’s epic. It’s emotional. It’s every fragrance commercial you’ve ever seen.

The famous face of our fragrance explores a dreamscape of luxury and melodrama, spoofing the many clichés of this style of advertising. When he comes face-to-face with his doppelganger — an encounter that makes total sense in this ridiculous universe — he brings the fantasy to a grinding halt with an amazingly authentic reaction to the scent of Gain laundry detergent.