Cannes Lions

GAIN LAUNDRY DETERGENT

LEO BURNETT TORONTO, Toronto / PROCTER & GAMBLE / 2008

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The scent of Gain laundry detergent inspires a strange but true passion. Each month, we receive hundreds of letters, calls and emails expressing a surprising love for Gain.ilovegain.com is the perfect environment for scent lovers to share and fuel this love. The newly updated site integrates rendered 3D models with Flash spatial 3D fluidity. It's a playground-inspired place where every rollover and click transforms the page and hatches scent surprises. Gainiacs can linger and explore, or get right to the information they need.

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