Cannes Lions
BRW FILMLAND, Milan / BARILLA / 2014
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Rosita the hen, symbolizing the simplicity and genuineness that characterize the brand, is pining away for love.
Rosita's pains of love are for the miller an opportunity to give her a lesson on love, centred on the product: Galletti of course.
The miller prepares the dough and compares love to making biscuits. When it comes to trying them, he invites Rosita not to content herself with "any old cockerel".
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