Multimedia campaign with unconventional formats of high emotional appeal. Strong celebrity endorsements promoting online registration in their own tv shows. In a soap opera commercial break, the characters promote online registration in the studio setting. Metro newspaper street action - playing Galp’s hymn, waving National flags while handling out newspapers with Galp false-cover. Live radio references, online campaign, subway and bus plasma screens promoting online registration. A Galp bus parked at Lisbon-airport waited for the team.

As soon as the mixed media campaign began average daily registration in the campaign website grew from 4,000 to 10,000, reaching a total of 756,000 (enough to link virtually Portugal to Germany). Galp registered the highest association to the World Cup 2006 with 50% share, despite not being an official sponsor.