Cannes Lions

GAME NEVER SLEEPS

TRANSLATION, New York / CHAMPS SPORTS / 2015

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

“Game Never Sleeps” follows an assortment of high school students into the summer night—capturing the parties, games, and impromptu encounters that make for lasting memories. Set to the synth-funk assault of Lil Jon and DJ Snake’s smash hit, “Turn Down for What,” the :90 film combines plotlines from three separate :30 spots into an epic account of after-hours fun.

The first story captures a late-night football game played between the lines of an improvised, glow-in-the-dark field. The second takes place at a wild summer house party, where one daredevil teen leaps from the roof of a two-story home and into a nearby pool—deftly removing his sneakers in mid-air to keep them out of the water. The third film tracks a group of friends to the phosphorescent glow of the Vegas strip for a pavement-pulverizing game of pickup basketball. The full film blends moments from each of these stories together to tell a frenetic tale of young adults sneaking out and owning the night with style.

Similar Campaigns

9 items

DJ KHALED x CHAMPS SPORTS STORE

TRANSLATION, New york

DJ KHALED x CHAMPS SPORTS STORE

2017, CHAMPS SPORTS

(opens in a new tab)