When we speak to our football fans in Indonesia and Thailand we are always reminded how slapstick humour is well received in the respective regions.

The idea was to create a sequel to our last season’s “Game On campaign”, so Game on 2.0 was put in motion. We wanted to take our “over the top rivalry” to the next level which resulted in more outrageous gags and nuggets of football nuances for the fans. We challenged ourselves to think how far would fans go to show your support and get behind their team?

It is never easy to do a sequel. After our Game on 1.0 campaign in 2017, the comments on Twitter, Instagram and Facebook were very encouraging and the 2 Manchester City and Manchester United characters were a hit. The fans wanted more of them! As such we decided to bring them back in style and the next level. We also used little nuances that only true football fans will decode. For example, Steven Gerrard’s famous slip, slight dig at managers etc. The child characters were added to exemplify the lengths these fans will go to, to show their love for the clubs.

The pre-production began in June 2018 till early July, the shoot was towards the end of July (1-day shoot) and the video was launched on the 11th of Aug 2018. All this was done within a budget of USD$14.8K. The spot was conceptualised, written, edited and colour corrected by our in-house team. Even the visual effects were done in-house. The spot aired on all our beIN Sports Channels in Indonesia and Thailand including our social media platforms (Facebook, Twitter and Instagram).

The spot was well received internally and externally. It won 3 awards (2 Golds and 1 Silver) at Promax Asia 2018. On Facebook we had an organic reach of 236,623 and 17563 engagements in just Indonesia and Thailand. On Instagram we had organic numbers of 21,739 views in Indonesia and Thailand. The main characters were also used to create Giphys and we have since garnered 37.6 Million views. On the ground when we talk to our viewers, we note that the characters from the spot are iconic and memorable. The comments on social media are always encouraging and humorous.